About VisitorType
The web grew a second audience. We build the tools to see it.
Somewhere in the last few years, a growing share of your website's visitors stopped being people. AI crawlers read your pages to train models. AI search engines index you to answer questions. Assistants fetch your pricing page mid-conversation because a real customer just asked about you. Agentic browsers click your buttons.
Almost none of this is visible in conventional analytics — most AI agents never execute JavaScript, and the humans they refer to you get buried in “Direct”. Marketers are flying blind through the biggest shift in web traffic since mobile.
VisitorType is a tag manager built for that reality: it classifies every visit — human, AI crawler, AI search bot, AI assistant, agentic browser — verifies claimed crawler identities against vendor-published IP ranges, and lets you act on the classification with GTM-style rules. Fire your ad pixels for verified humans only. Serve AI agents structured facts. Measure the AI referrals GA4 can't see.
What we believe
- Measure, don't panic.Whether to welcome or block an AI agent is your call — but it should be made with data, not fear. That's why our agent directory gives honest block/allow guidance for every crawler, including “don't block this one”.
- Verification over trust. User-agent strings are free to fake. Claims get checked against published IP ranges; impostors get labeled as what they are.
- Privacy as a feature. No cookies, no fingerprinting, no visitor IP storage, Global Privacy Control honored. We classify visits, never people. EU-based, GDPR-first.
Who's behind it
VisitorType is independently built and operated from the EU — no VC timeline, no growth-at-any-cost playbook, just a product its makers use on their own sites every day. Questions, feedback, or a bot we should add to the directory? Write to [email protected].