AI traffic, agent detection, and clean analytics — with data from our own network.
Google's Gemini fetches pages wearing two disguises: a bare 'Google' user agent, and a fake Chrome UA missing the token every real browser sends. Here's how to unmask both.
Blocking GPTBot doesn't hide you from ChatGPT users — it only opts you out of model training. Here's what each OpenAI crawler actually does, and how to decide with data instead of fear.
GPTBot, ClaudeBot, and PerplexityBot read WordPress sites every day — and never show up in your analytics, because crawlers don't run JavaScript. Here's how to see them with a plugin.
GA4 has no AI channel out of the box. ChatGPT visits land in Referral, Direct, or Unassigned depending on how the link was clicked. Here's exactly where to look, and how to fix it.
35–70% of visits from ChatGPT, Perplexity, and Gemini arrive with the referrer stripped. GA4 files them under Direct. Here's why it happens and how to measure what's really going on.